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The Electronic Creation of Salsaweb Magazine, Inc.
www.salsaweb.com
The World’s Largest Internet Dance Magazine
Shopping, chatting, checking the library, talking to friends in different countries, sightseeing, discussing heated topics, finding nightclubs, learning how to dance, all without leaving your desk? Welcome to Salsaweb, the mecca of Dance Websites on the Internet.
Benjamin Rapoport and Edie Lewis have combined Internet technology and hot Salsa dancing into a unique digizine called Salsaweb Magazine, Inc. They developed, designed, incorporated, and trademarked world-famous website entirely on the Internet. With the help of software tools like Adobe Photoshop, and countless volunteers from across the globe, they have created what is now the largest, and most popular internet Latin dance site the world has ever known.
In the beginning, both Benjamin and Edie, discovered there was very little information about Latin dancing on the Internet, and what little there was, was scattered, difficult to find, and out-dated. With a passion for Salsa Dancing and Music, both had envisioned a massive central dance website, where Salseros (dancers of Salsa and Mambo) all over the world could depend on for the latest information about clubs and instructors in their cities.
Salsaweb, a name masterminded by Webmaster, Benjamin Rapoport, would be "the site" that Salseros could depend on to find updated links, instructors, clubs, and anything related to Latin dancing. Using a shared server, correspondents from virtually every country are allowed access to the massive website’s database to keep club and instructor information current. As a team, a virtual online magazine was created. Salsaweb is updated on the average every fifteen minutes, 24 hours a day, 7 days a week. Constant updates by dancers all over the world have made the Salsaweb phenomenon virtually "alive", with down-to-earth humor, discussion groups, fascinating articles, dancing tips, poetry and much, much more.
Salsaweb started to grow in popularity when it started to be a point of reference for radio programs, such prestigious newspapers as the New York Times, Los Angeles Times, London Herald, and popular magazines such as Curio, Success, Forbes, and The Source. Later, it was featured nation-wide on the television series, "The Wild Wild Web" and the hit comedy show, "VIBE TV" featuring comedian, Sinbad. The number of hits to the site grew to exceed 1.6 million per month, with an average monthly readership of close to 50,000.
Benjamin and Edie realized that with this type of popularity, they could start merchandising and setting up a virtual online store, now referred to as Salsaweb’s "Mambo Mall". There, CDs, tapes, books, dancewear, videos, T-shirts, cigars, jewelry, mousepads, hats, and much more are sold to readers all over the world. Because of the liabilities involved with such a venture, they decided to Trademark the name, and Incorporate.
What is extraordinary is how the company was set up. Benjamin and Edie do not operate Salsaweb full time. Both have very hectic full-time jobs, leaving only the evenings and weekends to work on the site. They did not have the time to write, question, or visit their accountants on "how to incorporate". Instead, they seeked all the information they needed from www.corporate.com, a Delaware-based agency that specializes in setting up corporations within minutes, online.
Their bank account was also set up and maintained online, via www.bofa.com. Edie, the company’s Chief Financial Officer, checks and balances daily the health and pace of the corporation from her desktop computer. Their phone system was also purchased from a local voice mail directory listing found at www.yellowpages.com. They found Quickbooks software and Turbo Tax at www.intuit.com, and transact online as often as possible. They transact credit cards at their Mambo Mall using Cybercash, found and recommended by their bank at www.cybercash.com. They test the appearance of the site using two of the most popular browsers, Netscape, downloaded from www.netscape.com and Microsoft Explorer, downloaded from www.microsoft.com. Their volunteer World Correspondents share in the development of the site using Microsoft Frontpage, found at www.microsoft.com/frontpage.
Once the ball started rolling, Benjamin realized the design, artwork, and technical organization of the site was going to be crucial. With his talents in Adobe Photoshop (www.adobe.com) and other art-related software plug-ins for the program, Benjamin created the look and feel of a highly professional digizine. Using pictures taken with their web-ready Olympus 700 Digital Camera, researched and found at www.olympus.com, Benjamin took photos and used Adobe Photoshop as his primary design tool throughout the site. The 3D Lettering used on the site was created using Vertigo 3D's HotTEXT plugin http://www.vertigo3d.com "The easist way to create 3D text!" The Salsa FREAK Logo and banner was created using the HotTEXT plugin, drop shadows and Photoshop's Free transform function on Edie's photo.
Because of the extraordinary capabilities of Photoshop, Salsaweb Magazine has become the "darling" of website designs. People from all over the world constantly compliment the site’s design and layout. Many call Salsaweb a "Masterpiece" and ask "who" the professional site designers were. Site designers have tried to duplicate its style and replicate the impact of its color coordination, lettering, and its unique usability, and functionality with text layout.
Benjamin Rapoport pushed the limits of website design using his expert skills at Adobe Photoshop software, and because of its versatility, placed Salsaweb "on the map" as one of the most prestigious and attractive sites on the Internet.